Jennifer Whitehead
Sep 6, 2010

Samsung unveils iPad rival Galaxy Tab

GLOBAL - Samsung has officially unveiled its tablet computer, the Galaxy Tab, the latest of its products to take on the might of Apple.

Samsung has unveiled its new Galaxy Tab.
Samsung has unveiled its new Galaxy Tab.

The new device was unveiled at the IFA consumer electronics show in Berlin, amid rumours that it could go on sale for between US$200 and $400, half the price of the iPad.

The Galaxy Tab has a seven-inch screen, making it smaller than the iPad. It runs on Google's Android operating system, for which there are thousands of apps available, and can be used either with a wifi connection or on 3G, as long as the user has access to some sort of data plan.

Unlike the iPad, Samsung's device is able to load web pages built using Flash. It also has a camera on the front and back, a feature not included on current models of iPad.

Moreover, users can continuously communicate via e-mail, voice and video call, SMS/MMS or social network with the optimised user interface.

Samsung is one of a number of tech companies that is launching into the tablet computing market. Home telephone maker Binatone revealed its model this week, which does not have 3G capability. BlackBerry and Lenovo are also set to unveil their tablet devices soon.

Samsung's Galaxy S smartphone has been a hit with consumers and reviewers. It has been promoted in a wide-ranging ad campaign, including television, outdoor and online.

A couple of print ads for the handset took a potshot at Apple's iPhone 4, because of the supposed problems with the antenna and reception for phone calls.

This article was originally published on marketingmagazine.co.uk.

Related Articles

Just Published

46 minutes ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

2 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

2 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

3 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.