Benjamin Li
Jan 27, 2011

Ruder Finn Asia promotes Elan Shou as SVP for China

SHANGHAI - Elan Shou has been promoted to SVP at Ruder Finn China, six months after returning to the agency, while Ruder Finn Asia chairman Jean Michel Dumont prepares to relocate to Singapore to focus on growing the agency across the region.

Ruder Finn promotes Elan Shou as SVP China
Ruder Finn promotes Elan Shou as SVP China

In her new role, Shou will focus on continuing Ruder Finn's decade-long double-digit growth and consolidating and overseeing their three China offices in Beijing, Shanghai and Guangzhou.

A 15-year corporate and marketing communications veteran for clients across a wide variety of industries, Chou worked for Ruder Finn from 2001 to 2008, heading Ruder Finn Shanghai for five years, and growing the 10 people office to a 50-staff operation.

"Elan is an amazing professional with whom I had the opportunity to work with, on and off, for over a decade. I have full confidence in her skills", said Dumont, "This new structure will allow me to focus on the other area of my role, which is to develop Asia."

Elan will be based in Shanghai and continues to report to Dumont, who will temporarily relocate to the Singapore office to focus on extending Ruder Finn's growth in other Asian markets.

Ruder Finn China had a fruitful year in 2010, acquiring new international and local clients including Folli Follie and Links of London, Givenchy, Sinan Mansions, Chateau Margaux, Victoria & Albert Museum, Fondation de la Haute Horlogerie, Longines, Marsh, Yoox and Breitling.

Source:
Campaign China

Related Articles

Just Published

6 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

6 hours ago

Rise 2024 conference: Marketing chiefs offer six ...

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

6 hours ago

What are ChatGPT, Copilot and Gemini saying about ...

AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.

1 day ago

A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.