Staff Reporters
Mar 5, 2020

Reprise names Fred Schuster global COO

He will be responsible for guiding the operations of 68 offices across 48 countries.

Reprise names Fred Schuster global COO

IPG Mediabrands' performance media agency Reprise has named Fred Schuster as its new global chief operations officer (COO), a role previously covered by global CEO Dimitri Maex

Schuster will be responsible for the agency's global vision and culture, along with integrating new operations, managing processes and uphholding quality benchmarks across 68 offices in 48 countries.

Prior to joining Reprise, Schuster was CEO of brand commerce agency Madras with offices in New York, London, and Bangalore. He is rejoining IPG after founding and serving as CEO of Craft Worldwide as part of McCann Worldgroup. Schuster also served in leadership roles at Ogilvy for five years and more recently ran his own creative advisory firm.  

"Fred is one of the industry's finest leaders with a strong reputation of achieving
success with agencies, clients, and operations," said Dimitri Maex, Reprise Global CEO. "Fred's commitment to collaboration and partnership will help to unify our expansive global network and help to ensure consistent and quality offerings."

IPG Mediabrands relaunched Reprise in 2018 as a full suite of performance marketing services, combining Reprise’s search and SEO skills with Ansible’s mobile, technology and UX capabilities and Society’s creative and content assets, all under one roof. In his role, Schuster
will apply unified standards across offerings like content creation, paid search/social, SEO, and creative, along with ecommerce, and provide support to Mediabrands' sister agencies UM and Initiative.


Related Articles

Just Published

1 hour ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.

1 hour ago

RGA hires Anita Jack-Davies to drive equitable culture

The agency combines culture, operations, equity, inclusion and diversity under Jack-Davies, a diversity academic.

12 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

13 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.