Reprise names Fred Schuster global COO

IPG Mediabrands' performance media agency Reprise has named Fred Schuster as its new global chief operations officer (COO), a role previously covered by global CEO Dimitri Maex. 

Schuster will be responsible for the agency's global vision and culture, along with integrating new operations, managing processes and uphholding quality benchmarks across 68 offices in 48 countries.

Prior to joining Reprise, Schuster was CEO of brand commerce agency Madras with offices in New York, London, and Bangalore. He is rejoining IPG after founding and serving as CEO of Craft Worldwide as part of McCann Worldgroup. Schuster also served in leadership roles at Ogilvy for five years and more recently ran his own creative advisory firm.  

"Fred is one of the industry's finest leaders with a strong reputation of achieving
success with agencies, clients, and operations," said Dimitri Maex, Reprise Global CEO. "Fred's commitment to collaboration and partnership will help to unify our expansive global network and help to ensure consistent and quality offerings."

IPG Mediabrands relaunched Reprise in 2018 as a full suite of performance marketing services, combining Reprise’s search and SEO skills with Ansible’s mobile, technology and UX capabilities and Society’s creative and content assets, all under one roof. In his role, Schuster
will apply unified standards across offerings like content creation, paid search/social, SEO, and creative, along with ecommerce, and provide support to Mediabrands' sister agencies UM and Initiative.