Oliver McAteer
Jul 3, 2019

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

Matt Blonder’s been in the retail game his entire life.

His career began at the humble Gap in San Francisco as a retail trainee around 20 years ago. Now he sits at the head of Reebok’s global marketing team on the other side of America.

It’s a role Blonder recently slid into following the sudden departure of Melanie Boulden, who left the brand after around 12 months to become president and general...

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