Campaign India Team
May 3, 2021

Rediffusion acquired by its former president Sandeep Goyal

The deal for the Indian agency includes Everest Brand Solutions.

Sandeep Goyal
Sandeep Goyal
Sandeep Goyal, the chairman of Mogae Media, who was president at Rediffusion (Rediffusion Y&R) between 1997 and 2001, has acquired the agency which was launched in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan.
 
After the acquisition, which was completed last week, Goyal takes over as managing director at the agency. Nanda shall continue to mentor the agency and will stay on as chairman. Balakrishnan will be focussing his attention on Rediff.com.
 
In 1994, WPP had acquired the agency to merge Y&R and Rediffusion to form Rediffusion Y&R. In 2018, Rediffusion's founders Balakrishnan and Nanda had purchased WPP's stake, to gain 100% control of the agency.
 
After leaving Rediffusion in 2001, Goyal was CEO at Zee Group, post which he entered a JV with Dentsu as group chairman in India. In 2011, he sold his stake in Dentsu, and launched Mogae Media a year later.
 
The deal to acquire Rediffusion also includes Everest Brand Solutions.
 
(To be updated.)
Source:
Campaign India

Related Articles

Just Published

7 hours ago

WPP's Mark Read sees pay package surge

The holding company's resurgence has resulted in a near-doubling of Read's compensation.

7 hours ago

Mango and other ‘masstige’ brands shutter after ...

Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.

7 hours ago

The We ❤️ NYC campaign which didn't get much love

Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.

8 hours ago

Mullen Lintas ropes in Meta's Ram Jayaraman as CCO ...

The creative strategist of Meta takes on the role previously held by Garima Khandelwal, who has moved on from the company.