Jin Bo
Dec 16, 2010

Real opportunity for auto sector lies in lower-tier cities: Nielsen

SHANGHAI - Industry insiders who attended the Nielsen China forum, held in Shanghai Tuesday, said private vehicle ownership is still very low despite of years of high-speed growth, and the number of first-time buyers will skyrocket in the next couple years.

Car owners in cities like Shanghai are starting to trade up good news for luxury models. But the real opportunity lies in tier two, three and four cities, said Shirley Ng, director, client leaders, automotive at Nielsen China.

Ng said manufacturers and retailers must understand the differences between the needs of consumers in lower tier cities compared with those in tier one cities, and noted that advertisers must approach these price sensitive consumers creatively by focusing on brand building...

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