R3, a marketing consultancy, has acquired advertising intelligence platform Adbrands.net (Adbrands). Established in 1998, Adbrands assesses more than 1,000 advertisers, brands and agencies, and tracks account management for brands and companies.
Adbrands will continue to operate a freemium model, with premium data and analysis available to clients and subscribers. R3 will maintain Company Profiles which examines the business records, geographic strength, and comparative performance of holding companies and key agencies.
Historically, Adbrands has covered developments in marketing across agencies, advertisers, countries, and sectors. Its agency and advertiser profiles highlight sales, revenue, positioning against key competitors, and reports events that might have impact on overall marketing strategy and performance. Adbrands also maintains historical information on the world’s top advertisers.
The acquisition marks a continuation in R3's investment in the analysis of the marketing landscape and tracking of client-agency partnerships, through its global, China and APAC Agency Family Trees, New Business League, and M&A League.
“Our ambition for Adbrands is to enhance its current library of information with expert analysis and make it the marketing knowledge resource for marketers and procurement professionals," said Greg Paull, co-founder & principal at R3.
Since Adbrands' launch over two decades ago, the marketing services industry has transformed with more agencies, clients with markets, noted the firm's founder and publisher Simon Tesler. “Under R3’s stewardship, I am confident that Adbrands will ...continue to be a valued source of industry knowledge," said Tesler.