acquisitions
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
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Vinyl Group acquires embattled Australian publication Mediaweek
Mediaweek is sold following news that its former owner Trent Thomas was accused of workplace misconduct.
M&C Saatchi to consider US acquisitions to bulk up creative network
A new leadership team will address the group’s underweight presence in the world’s biggest ad market.
M&A Watch: Resilience, capability and growth are keywords in March
Activity picks up from quiet February, with 55 deals in marketing services.
M&A Watch: CX and B2B top trends in December
Agencies bought at end of 2022 include Fiftyfive5 and Melon.
Capgemini acquires 23red to boost creative capabilities
This is the second creative acquisition for Capgemini after buying Rufus Leonard.
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