Gideon Spanier
Feb 8, 2019

Publicis shares fall sharply after creative agencies slump

WPP, Interpublic and Omnicom also saw stocks slide.

Arthur Sadoun speaking at an event in October (Photo: AFP)

Publicis Groupe’s shares crashed after it warned of a worse-than-expected slump for its traditional advertising business, hitting the stock prices of rivals such as WPP, Interpublic and Omnicom.

Shares of Publicis fell nearly 15%, from 55 to 46.84 after Arthur Sadoun, the global chief executive, admitted quarterly growth had slowed from 2.2% in the third quarter to 0.5% in the final quarter of 2018.

WPP’s share price fell more than...

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