David Blecken
Nov 6, 2018

Publicis One's new Japan strategy head vows to "enjoy the pressure"

Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.

Masahiro Ando

Publicis One Japan this week named Masahiro Ando as its new chief strategy officer, filling a gap left by Sosuke Koyama, who moved to Facebook in July. Ando, who goes by the nickname Andy’, spent the last eight years at Coca-Cola, where he was most recently director of creative excellence. Before that, he had a one-year stint working for Cirque du Soleil. 

Ando’s mantra is “enjoy the pressure”. In an interview, he admitted that...

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