Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.
'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'
The world's largest food and beverage company launched a media review earlier this year
The new chief creative officer of Publicis One Japan discusses the democratisation of ideas, defends Marcel and explains why agencies should love in-house creative people.
A replacement is set to begin in October.
A simple, fun challenge that delivered strong sales results for McDonald's in Japan.
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