publicis one

Nov 6, 2018

Publicis One's new Japan strategy head vows to "enjoy the pressure"

Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.

Oct 24, 2018

Omnicom Media Group wins $600M global Daimler media account

'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'

Oct 1, 2018

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

The world's largest food and beverage company launched a media review earlier this year

Jul 26, 2018

Planners are often the best creatives: Interview with Publicis One’s Erick Rosa

The new chief creative officer of Publicis One Japan discusses the democratisation of ideas, defends Marcel and explains why agencies should love in-house creative people.

Jul 9, 2018

Publicis One’s Japan planning head moves on

A replacement is set to begin in October.

May 29, 2018

2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications

A simple, fun challenge that delivered strong sales results for McDonald's in Japan.