Robert Sawatzky
Oct 1, 2018

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

The world's largest food and beverage company launched a media review earlier this year

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

Mindshare has a lost its Nestlé media accounts to Publicis agencies in Singapore and Malaysia, following a competitive pitch.  Zenith has been awarded media duties for Singapore while Publicis One has won the Malaysia mandate, both beginning January 1st, 2019.

The maker of Maggi, Milo, Nescafe and Kit Kat, among more than 2000 other FMCG brands called the media review earlier in the year to align strategy, planning and buying with new digital platforms and an evolving industry landscape.  Its last media review in the above markets was five years ago, in 2013.  Mindshare had been Nestlé's media partner in Malaysia for the past eleven years.

“We look forward to partnering with an iconic brand with products that are essential in our everyday consumer’s life, and helping to drive strong media value and grow their business,” Helen Lee, Managing Director, Zenith Singapore said in a statement.

Zenith already holds the Nestlé media accounts in both Philippines and Vietnam. 

Related Articles

Just Published

6 hours ago

How Hyundai Genesis responded when Tiger Woods ...

The brand’s PR team is stressing transparency about its safety features.

6 hours ago

Why brands should take note of Twitter's 'Super ...

The new direction Twitter is going in illustrates the growing power of creators in social media.

6 hours ago

Airbnb slashes spend in permanent shift from ...

CEO describes move as 'very important'.

6 hours ago

Instagram boosts interaction with Live Rooms

The Facebook-owned network's move follows Twitter’s launch of Spaces.