Robert Sawatzky
Oct 1, 2018

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

The world's largest food and beverage company launched a media review earlier this year

Mindshare has a lost its Nestlé media accounts to Publicis agencies in Singapore and Malaysia, following a competitive pitch.  Zenith has been awarded media duties for Singapore while Publicis One has won the Malaysia mandate, both beginning January 1st, 2019.

The maker of Maggi, Milo, Nescafe and Kit Kat, among more than 2000 other FMCG brands called the media review earlier in the year to align strategy, planning and buying with new digital platforms...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Starcom wins $80m Singapore government-wide media account
Premium
15 hours ago

Starcom wins $80m Singapore government-wide media ...

New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.

Premium
It's OK to be yourself, Pantene tells Japan's student jobseekers
Premium
16 hours ago

It's OK to be yourself, Pantene tells Japan's ...

The shampoo brand is challenging the belief that everyone has to sport the same boring hairstyle to be taken seriously by potential employers.

Premium
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
Premium
16 hours ago

#MeToo: Happy's Bodhisatwa apologises for being ...

The creative head of Happy Mcgarrybowen pens an open letter accepting the consequences of his actions, however severe they are.

Premium
Digital games: Beijing Olympics
Premium
16 hours ago

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.