Robert Sawatzky
Oct 1, 2018

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

The world's largest food and beverage company launched a media review earlier this year

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

Mindshare has a lost its Nestlé media accounts to Publicis agencies in Singapore and Malaysia, following a competitive pitch.  Zenith has been awarded media duties for Singapore while Publicis One has won the Malaysia mandate, both beginning January 1st, 2019.

The maker of Maggi, Milo, Nescafe and Kit Kat, among more than 2000 other FMCG brands called the media review earlier in the year to align strategy, planning and buying with new digital platforms and an evolving industry landscape.  Its last media review in the above markets was five years ago, in 2013.  Mindshare had been Nestlé's media partner in Malaysia for the past eleven years.

“We look forward to partnering with an iconic brand with products that are essential in our everyday consumer’s life, and helping to drive strong media value and grow their business,” Helen Lee, Managing Director, Zenith Singapore said in a statement.

Zenith already holds the Nestlé media accounts in both Philippines and Vietnam. 

Related Articles

Just Published

20 hours ago

Food delivery brands in Asia stay nimble amid lockdowns

TOP OF THE CHARTS: The pandemic is driving innovation in takeaway food, as confined consumers seek to bring restaurant experiences to their homes, according to Circus Social.

20 hours ago

Unilever Nepal takes on stigmatising of returning ...

The company, along with Unicef and Nepal star Rajesh Hamal, makes a case for understanding in a campaign by Outreach Nepal.

21 hours ago

Coke's 'The great meal' is pretty great

Global spot by Anomaly is the real thing.

21 hours ago

Carslberg China marketer Priyadarshini Sharma moves on

Former Women to Watch 2019 winner joins spice and condiment company McCormick in newly-created Asia-Pacific role.