Robert Sawatzky
Oct 1, 2018

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

The world's largest food and beverage company launched a media review earlier this year

Mindshare has a lost its Nestlé media accounts to Publicis agencies in Singapore and Malaysia, following a competitive pitch.  Zenith has been awarded media duties for Singapore while Publicis One has won the Malaysia mandate, both beginning January 1st, 2019.

The maker of Maggi, Milo, Nescafe and Kit Kat, among more than 2000 other FMCG brands called the media review earlier in the year to align strategy, planning and buying with new digital platforms...

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