Staff Reporters
May 13, 2019

Publicis launches Digitas in the Middle East

Publicis Groupe APAC managing partner Jane Lin Baden will help oversee the business.

L to R: Tony Wazen, Raja Trad, Jane Lin Baden
L to R: Tony Wazen, Raja Trad, Jane Lin Baden

Publicis Groupe says it has officially launched Digitas in the Middle East, with a 50-member team in Dubai led by CEO Tony Wazen. The Dubai office will service clients including GlaxoSmithKline, Renault Middle East, Emaar Hospitality Group, Lactalis Group and Bolton Group Middle East.

The data-driven marketing agency already had a presence in the region as DigitasLBI MENA, and Dubai is already listed among Digitas' global offices on its website along with Tel Aviv. But this official launch underscores Digitas' intention to significantly grow its footprint across the continent from Asia-Pacific to the Middle East.

Wazen will report to Raja Trad, chairman of Publicis Groupe MEA and Jane Lin-Baden, managing partner of Publicis Groupe Asia-Pacific, who is heading up an ambitious plan to double Digitas' presence in Asia-Pacific to 13 markets by the end of this year.  Earlier this year Digitas opened up shop in Bangkok, following its Kuala Lumpur launch in late 2018 and a relaunch in Shanghai.

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.