Gurjit Degun
Oct 9, 2015

Publicis Hong Kong's McCusker takes Isobar EMEA client role

Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.

L-R: Lin, McCusker
L-R: Lin, McCusker

In the newly created role, McCusker will help push Isobar’s brand commerce capabilities across the EMEA markets it operates in, as well as leading the management and development of clients.

Based in London, she will report to Jean Lin, Isobar’s  global chief executive.

Lin replaced Mark Cranmer, who had led the agency since 2009, last year. She was previously Isobar’s global chief strategy officer and Asia-Pacific chief executive.

McCusker worked as a general manager at Publicis and Publicis Modem between 2007 and 2012. Before that, she was a client service director and regional director for the Western Union account at Publicis for three years.

Lin said: "Her track record in leading agencies and stewarding best-in-class clients, combined with her world view, will be brought to bear in ensuring the best service is given to our EMEA clients.

"She will also be a key player in building our business within Dentsu Aegis Network and in attracting new clients."

 

Source:
Campaign UK

Related Articles

Just Published

20 hours ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

20 hours ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.

21 hours ago

Rebel Wilson stumbles upon happiness in Fiji

An amusing global campaign by Saatchi & Saatchi NZ follows the Hollywood actor as she finds herself being reacquainted with beautiful surroundings.

22 hours ago

Superunion Asia develops new identity for World ...

The shop's creative strategy was to reverse the viewpoint of the audience by showing the game from the ball's eye view, capturing the energy and skill of the game.