Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.
HONG KONG - The newly appointed head of Hong Kong's Equal Opportunities Commission has focused attention on the rights of gay and lesbian individuals in the city, but marketers and agency heads differ on whether targeting this consumer segment makes sense.
GREATER CHINA - After a transitional period under Jeffrey Yu, who succeeded Laurie Kwong as Greater China CEO earlier this year, Publicis Greater China is fully geared up to make a big leap with a new top-management structure for its China and Hong Kong offices.
HONG KONG - Financial services provider AXA has rolled out an extensive new integrated advertising campaign. The TVC debuted on TVB Jade last night, focusing on the hopes and desires of Hong Kong people in relation to finance and their future.
HONG KONG - Sue McCusker, GM of Publicis Hong Kong, has been elected as chair of the Association of Accredited Advertising Agencies of Hong Kong (HK4As), effective immediately. She succeeds Richard Thomas, president of global accounts and chief interaction officer of DDB Asia Pacific.
HONG KONG - Publicis Modem Hong Kong has been appointed as the digital communications agency for Macau's leisure and entertainment resort City of Dreams.
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