Benjamin Li
May 11, 2012

Publicis Greater China fully geared up with new top management structure

GREATER CHINA - After a transitional period under Jeffrey Yu, who succeeded Laurie Kwong as Greater China CEO earlier this year, Publicis Greater China is fully geared up to make a big leap with a new top-management structure for its China and Hong Kong offices.

Yu is confident the new management team helps Publicis China to make a big leap in 2012
Yu is confident the new management team helps Publicis China to make a big leap in 2012

With immediate effect, CH Yang is promoted from Shanghai MD to CEO of the Shanghai/Guangzhou offices, and Sue McCusker is elevated from GM to CEO Hong Kong.

Heidi Zhang, currently Shanghai planning director is also promoted to national planning director, China. At Publicis Beijing, the agency appointed Narelle Hicks, ex MD of Wundferman Beijing, as CEO on 1 April, and Sansoni Au Yeung, previously deputy MD for Publicis’ Nestle team, has been promoted as managing director for the Beijing operation.

Commenting on the promotions, Yu (pictured) said: “CH has been a loyal member of Publicis returning to us since 2007. He has made significant contributions to our growth in Shanghai as recently evidenced by the Haier and Citroen wins. He has also been instrumental in turning our Guangzhou operation into a major force in Southern china.”

He added that McCusker, also a loyal Publicis veteran, has built a very competent operation in Hong Kong with regional and global capabilities. “I see the Hong Kong office as a regional lighthouse which will bring an international dimension to our China offerings.”

Yu said that as Zhang is a Chinese national, who spent years with Publicis as planning director in Hong Kong before returning to China, she has both genuine local insights and international exposure.

Completing the new management structure is the appointment of former Wunderman Beijing MD Hicks as CEO and the promotion of Au, previously the Beijing office's deputy managing director for the Nestle team. to managing director for the Beijing operation. 

The agency stated in this annoucement that it has 'huge growth plans' in Beijing. It has a strong management team, with Nicks's strong digital background and Au’s in-depth knowledge of FMCG client needs in China would help to deliver that promise.

Yu concluded, “I have great confidence to work with this Management Team, partnering with Sheena Jeng as China chair and chief creative officer. Publicis Greater China is now fully geared up to make a big leap in 2012! ”

Publicis China's clients include L'Oreal, Nestle, Pernod-Ricard, Whirlpool, Sanofi, 999 pharma, Airbus, while Hong Kong client portfolio have regional clients like Citibank, Marriott, UBS and AXA.


 

Source:
Campaign China

Related Articles

Just Published

7 minutes ago

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

2 days ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

2 days ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.