Ben Bold
Nov 10, 2019

Publicis Groupe scoops global Nivea ad account

WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.

Publicis Groupe has become Nivea’s global advertising partner, while WPP has clinched brand owner Beiersdorf’s Eucerin and Hansaplast brands, after a holding group pitch.

The Hamburg-based personal-care company appointed the two agency groups after a pitch led from Europe that also involved Omnicom and Accenture Interactive.

Beiersdorf is looking to overhaul its marketing output and has actively sought to arrange its advertising with major holding groups. Nivea previously worked with Interpublic's FCB...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The risk in China’s huge influencer economy
Premium
2 hours ago

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

Premium
AB InBev demands 'punishing payment terms' in upcoming global media review
Premium
3 hours ago

AB InBev demands 'punishing payment terms' in ...

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Premium
'Keeping the user before the message - wish this came to me earlier'
Premium
3 hours ago

'Keeping the user before the message - wish this ...

Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come

Premium
WATCH: Highlights from Campaign South Asia AOY 2019
Premium
4 hours ago

WATCH: Highlights from Campaign South Asia AOY 2019

The event was held on 3 December in Mumbai