Ad Nut
Jul 13, 2020

Ice Paris stars in a funeral story for Nivea

The Thai singer/actor uses the brand's Deep Rapid Acne Wash to murder anthropomorphic pimples in a spot by Publicis One Touch.

A TVC opening with a funeral scene—even a cartoonish one—would be unthinkable in many markets these days. But Thailand has done a particularly good job handling the pandemic. So the existence of the above ad for Beiersdorf's Nivea further proves the absolute stupidity of governments that saw 'pandemic control' and 'a healthy economy' as mutually exclusive things.

If you do what you need to do to control the spread of the disease, you get to have all kinds of healthy economic activity—including singer/actor Ice Paris Intarakomalyasut permitting a skincare brand to blemish his oh-so perfect face with animated pimples in order to sell an unction called Deep Rapid Acne Wash (with Himalayan rock salt).

This is a pretty brave choice for a handsome young actor, Ad Nut submits


If you fail to control the pandemic...well, look no further than the death and economic devastation currently being visited upon the United States by its inept leaders.

Anyway, it's a nice ad. Good job, people! Ad Nut is sorry for turning this into a political commentary.

CREDITS

Title: Funeral
Client: Beiersdorf Thailand
Product/Service: NIVEA Men
Creative Agency: Publicis One Touch Thailand
Chief Creative Officer: Sompat Trisadikun
Chief Creative Officer: Ronald Smith
Executive Creative Director: Phongphat Chutrakul
Group Creative Director: Kopong Nimsrisukkul
Associate Creative Director: Punthep Sakolwitayanon
Art Director: Intira Tripukdeekul
Client Director, SEA: Cathy Siapno
Group Account Director: Cherry San Pedro
Account Director: Amintranai Poonsawatd
Senior Producer: Narumol U-Ngern
Producer: Parin Rattanaouychai
Strategic Planner: Christopher Orcutt
Production Company: Malaedogun
Film Director: Chinnapat Pothieng
Producer: Waleerat Phinilad, Sutthiket Khongthaworn
Cinematographer / D.O.P: Pirachat Puttisaengpakdee
Editor: Pasuree Pananond
Post Producer: Methaphat Suwanthanadit
Computer Graphic: Chocolate Studio
Sound Production Company: Cine Sound
Post Production Company: The Post Bangkok

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.