A TVC opening with a funeral scene—even a cartoonish one—would be unthinkable in many markets these days. But Thailand has done a particularly good job handling the pandemic. So the existence of the above ad for Beiersdorf's Nivea further proves the absolute stupidity of governments that saw 'pandemic control' and 'a healthy economy' as mutually exclusive things.
If you do what you need to do to control the spread of the disease, you get to have all kinds of healthy economic activity—including singer/actor Ice Paris Intarakomalyasut permitting a skincare brand to blemish his oh-so perfect face with animated pimples in order to sell an unction called Deep Rapid Acne Wash (with Himalayan rock salt).
If you fail to control the pandemic...well, look no further than the death and economic devastation currently being visited upon the United States by its inept leaders.
Anyway, it's a nice ad. Good job, people! Ad Nut is sorry for turning this into a political commentary.
Client: Beiersdorf Thailand
Product/Service: NIVEA Men
Creative Agency: Publicis One Touch Thailand
Chief Creative Officer: Sompat Trisadikun
Chief Creative Officer: Ronald Smith
Executive Creative Director: Phongphat Chutrakul
Group Creative Director: Kopong Nimsrisukkul
Associate Creative Director: Punthep Sakolwitayanon
Art Director: Intira Tripukdeekul
Client Director, SEA: Cathy Siapno
Group Account Director: Cherry San Pedro
Account Director: Amintranai Poonsawatd
Senior Producer: Narumol U-Ngern
Producer: Parin Rattanaouychai
Strategic Planner: Christopher Orcutt
Production Company: Malaedogun
Film Director: Chinnapat Pothieng
Producer: Waleerat Phinilad, Sutthiket Khongthaworn
Cinematographer / D.O.P: Pirachat Puttisaengpakdee
Editor: Pasuree Pananond
Post Producer: Methaphat Suwanthanadit
Computer Graphic: Chocolate Studio
Sound Production Company: Cine Sound
Post Production Company: The Post Bangkok
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