Gabey Goh
May 20, 2016

Programmatic adoption by APAC marketers on the rise: MediaMath

SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.

Rahul Vasudev

The study revealed that the most mature markets in the region, in terms of the percentage of marketers using programmtic buying, are Australia 48 percent, Japan 46 percent and Singapore 46 percent.

Of these, 82 percent are either satisfied or highly satisfied with their investment in programmatic technology, indicating that marketers are benefiting and getting returns from their programmatic adoption.

The study also found that 96 percent of these adopters...

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