Jessica Goodfellow
Feb 7, 2020

Plague Inc game goes viral amid coronavirus outbreak

The surge of downloads during the novel coronavirus outbreak has prompted the game's developers to remind users that it is "a game and not a scientific model".

A game in which players are tasked with creating and evolving a pathogen into a deadly plague that can destroy the world has become the most downloaded paid mobile game in 80 markets across the globe, amid the real-life spread of the novel coronavirus.

Plague Inc is a strategy simulation mobile game, developed and published by UK-based independent games studio Ndemic Creations. It has been trending as the top paid game by...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
BMX champ Caroline Buchanan navigates breakfast obstacles
Premium
11 hours ago

BMX champ Caroline Buchanan navigates breakfast ...

Spots for Nutri-Grain by Wunderman Thompson feature Buchanan and fellow rider Rhys Kember racing around among brick-sized cereal pieces and a couple of giant bananas.

Premium
These two charts tell a critical truth about 5G
Premium
12 hours ago

These two charts tell a critical truth about 5G

TOP OF THE CHARTS: Just two graphics from a new report by networking-equipment company Cisco show why the 5G hype is justified, but also perhaps a bit premature.

Premium
Why brands should look at influencers as collaborators, not spokespeople
Premium
14 hours ago

Why brands should look at influencers as collaborato...

Brands that do well have recognised that influencers are not merely a commodity, argues Michael Patent from Culture Group.

Premium
The Ad Contrarian: Storytelling or personalization (pick one)
Premium
14 hours ago

The Ad Contrarian: Storytelling or personalization ...

The same people who babble on about 'personalization' also won't shut up about 'storytelling. They don't understand that storytelling and personalization are enemies.