Pizza Hut | Tomato Fun Campaign | Hong Kong

Based on the idea of “tomato mania”, Pizza Hut is promoting a series of dishes with juicy tomatoes as ingredients. The campaign particularly focuses on the newly created Fettuccine Dip-dip Pizza with Salsa with television, outdoor and online advertising. Developed by RMG Connect Hong Kong, the mini-site also informs visitors about the nutritional values of tomatoes and link with Facebook and YouTube.

The creative concept uses a shockingly red colour and cute characters designed to bring out the “fun-seeking side” of consumers. "The fast food industry tends to increase market share during downturns as value takes on an increasing importance to consumers,” said Barbara Yeh, director of client service in Euro RSCG Hong Kong. “People are seeking both affordability and a quality experience - a tough task in Hong Kong’s ultra-competitive dining category,” she furthers.

According to Euro RSCG, a major challenge for Pizza Hut in the highly competitive industry is to drive “food innovation” to keep the brand fresh and relevant.






Credits:
Project Tomato Fun Campaign
Client Pizza Hut, Hong Kong
Creative agency Euro RSCG, Hong Kong
Executive creative director Marky Lo
Creative director copy-based Leung Kwok Po
Associate creative director Jimmy Lee
Art director Lam Man Kit
Agency producer Wong Wai Hung
Media agency Mindshare
Production company Another Factory
Director Bowie
Post-production company Xena Post
Music house Click Music
Exposure Television, print, outdoor, online, event, in-store