Lindsay Stein
Oct 5, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

It’s no secret that margins are thinning and budgets are getting tighter, yet marketers want and consumers are demanding relevant, engaging, high-quality content. So, how can agencies deliver more for less

They need to disrupt themselves. It’s pretty simple, said Procter Gamble Chief Brand Officer Marc Pritchard. We had to disrupt ourselves and transform ourselves and do it in a constructive way.

He added The best way to deal with disruption is...

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