marc pritchard
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P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced.
P&G's Marc Pritchard promises further belt-tightening in marketing and media
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
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P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'
P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.
Marc Pritchard shares personal journey around bias and labels
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
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