Pritchard discusses why creativity is a force for growth.
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
It took P&G vet Marc Pritchard 30 years to embrace his ethnic heritage. An Instagram live talk suggested that he's still coming to terms with that identity.
Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals.
The company’s chief brand officer spoke about the importance of diversity, equality and inclusion in the creative ecosystem at Cannes Lions.
The brand spot highlights the CPG giant’s new sustainable products.
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