marc pritchard

Apr 18, 2021

P&G campaign asks consumers to get sustainable

The brand spot highlights the CPG giant’s new sustainable products.

Jan 15, 2021

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced.

Dec 5, 2019

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

Oct 5, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Jun 20, 2019

P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Apr 15, 2019

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.