marc pritchard

Dec 5, 2019

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

Oct 5, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Jun 20, 2019

P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Apr 15, 2019

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

Sep 24, 2018

Marc Pritchard shares personal journey around bias and labels

"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."

Jun 20, 2018

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.