As reported exclusively by Media yesterday, the campaign has rolled out on CNN in Asia and is due to be broadcast on the news network in other markets around the world.
The creative theme is 'Made in China. Made with the world'. The ad depicts a series of products that have been made in China but have taken the best of other parts of the world - an item of clothing at a fashion shoot, for example, bears the label 'Made in China with French designers.
The ad was commissioned by the Ministry of Commerce in partnership with a number of trade bodies. The ad has been in development for months.
Credits:
Project Made in China. Made with the World
Client Ministry of Commerce, China Advertising Association of Commerce, China Chamber of Commerce for Import and Export of Machinery and Electronic Products, China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, China Chamber of Commerce for Import and Export of Textiles
Agency DDB Guoan, Beijing
Exposure Television
The creative theme is 'Made in China. Made with the world'. The ad depicts a series of products that have been made in China but have taken the best of other parts of the world - an item of clothing at a fashion shoot, for example, bears the label 'Made in China with French designers.
The ad was commissioned by the Ministry of Commerce in partnership with a number of trade bodies. The ad has been in development for months.
Credits:
Project Made in China. Made with the World
Client Ministry of Commerce, China Advertising Association of Commerce, China Chamber of Commerce for Import and Export of Machinery and Electronic Products, China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, China Chamber of Commerce for Import and Export of Textiles
Agency DDB Guoan, Beijing
Exposure Television
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