Developed in conjunction with WhybinTBWATequila, puppy.com.au offers users educational content, along with the option of creating an individual page detailing the development of their puppy to a fully-grown dog.
Members receive email messages designed to coincide with important stages of a puppy’s life. These provide advice on the administration of tablets, neutering, training and general activities.
The campaign is based on the premise that the process of raising a puppy is similar to that of bringing up a child. Pedigree will also send personalised birthday cards as part of the ongoing member loyalty programme.
Other pet food brands in Mars’ portfolio include Pal, Whiskas and Kitekat.
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