Pedigree launches loyalty programme for Australian puppy owners

Developed in conjunction with WhybinTBWATequila, puppy.com.au offers users educational content, along with the option of creating an individual page detailing the development of their puppy to a fully-grown dog.

Members receive email messages designed to coincide with important stages of a puppy’s life. These provide advice on the administration of tablets, neutering, training and general activities.

The campaign is based on the premise that the process of raising a puppy is similar to that of bringing up a child. Pedigree will also send personalised birthday cards as part of the ongoing member loyalty programme.

Other pet food brands in Mars’ portfolio include Pal, Whiskas and Kitekat.