Ad Nut
Jan 23, 2017

Patties on a train: Student idea becomes Burger King campaign in Seoul

'Subway grill shelf' for Burger King by Cheil Worldwide

Patties on a train: Student idea becomes Burger King campaign in Seoul

This clever idea came from student Dongeon Lee at Hongik University in Seoul, who won first prize at a Cheil-hosted competition last year. The campaign started in December and ran through mid-January in subway routes covering college and office areas in Seoul. 

Lee is currently working as an intern at Cheil.

Ad Nut wonders whether any late-night passengers who'd had a few drinks tried to actually eat those delicious-looking paper burgers. Also, how long did the patties last before they were taken home as souvenirs?

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

2 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

2 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

3 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

4 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.