Ad Nut
Jan 23, 2017

Patties on a train: Student idea becomes Burger King campaign in Seoul

'Subway grill shelf' for Burger King by Cheil Worldwide

Patties on a train: Student idea becomes Burger King campaign in Seoul

This clever idea came from student Dongeon Lee at Hongik University in Seoul, who won first prize at a Cheil-hosted competition last year. The campaign started in December and ran through mid-January in subway routes covering college and office areas in Seoul. 

Lee is currently working as an intern at Cheil.

Ad Nut wonders whether any late-night passengers who'd had a few drinks tried to actually eat those delicious-looking paper burgers. Also, how long did the patties last before they were taken home as souvenirs?

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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