Large-scale insurance incentives are capitalising on new bureau support.
Local experiences top the agenda for 2,000 participants.
The up-and-coming unique venue in Seongsu-dong is reflective of the area's larger urban regeneration efforts.
Increased profile and coordinated efforts credited with attracting big numbers.
Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.
The organisation also aims to increase the city's competitiveness in the tourism and MICE sectors.
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