Robert Sawatzky
Jan 17, 2022

Jung von Matt launches third Asian shop in Seoul

Bill Yom, former head creative at Cheil, will lead JvM Hangang as managing director and chief creative.

Jung von Matt launches third Asian shop in Seoul

German-based agency network Jung von Matt is stepping up its international expansion by launching its newest agency in South Korea, led by well-known creative and past Cannes Lions innovation jury president Bill Yom. 

JvM Hangang, named after one Seoul's major rivers, is the network's third agency in Asia following Beijing and Shanghai and comes as K-culture is hitting new peaks. 

“Jung von Matt Hangang will be a leader in embracing South Korea’s booming culture and grant our clients exciting opportunities to tap into global trends," Yom said. "Our presence in the country will also streamline the development of global creative solutions with accelerated momentum for the top Korean brands.”

Yom, with roots in both Germany and Korea, may be uniquely suited for the role. He's previously worked at JvM along with other leading German creative agencies such as Springer & Jacoby, Philipp und Keuntje, KNSK, BBDO/Interone, and Serviceplan, before relocating to Seoul and later Beijing. Most recently, Yom was Cheil Worldwide's creative head, responsible for global campaigns for Samsung Mobile and leading accounts like Volkswagen China.

Jung von Matt has some experience with Korean companies, having working on global branding, campaigns, and social media for Hyundai Motor since 2015. 

"It’s an exciting market, and one where, in partnership with Bill Yom, we hope to bring greater creativity and momentum to marketing communications,” added Jung von Matt CEO Peter Figge. 

Left: Peter Figge; Right: Bill Yom

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

1 hour ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

9 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

9 hours ago

Global agency groups Q1 2024 report card: 'big six' ...

WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.