Pandora launched its latest Valentine’s Collection through 3D builds on selected Clear Channel bus and taxi shelters in the heart of the city.
The two-week campaign showcases the retailer's charms on five strategically chosen bus/ taxi shelters in the Central Business District and Orchard area.
The OOH company’s six-sheet panels have been gutted for optimal effect, allowing the spotlight to be on the supersized Valentine’s charms.
Kelly Khoo, CEO of Clear Channel Singapore said the treatment of OOH, as “the new shopfront” is inevitable.
“As more customers begin browsing before entering stores, OOH acts in real-time to trigger purchasing appetites,” she said.
Upon tapping or scanning of an NFC spot or QR code, the public will be directed to a website where they are able to view the full collection. At the same time, they are encouraged to share their very own Pandora moment on Instagram with the hashtags #PandoraSingapore and #ValentinesMoment. Five lucky winners will walk away with a limited edition Valentine’s Day Pandora silver bracelet each.
“We are excited to see these larger-than-life renditions of our Valentine’s Day charms on the streets of Singapore,” said Fion Tin, brand marketing director of Pandora. “With the ability to also connect to inspirational love stories on mobile, we feel this truly brings our brand and its promise to life."