ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
SINGAPORE - Autodesk, an American software and services company with roots in 3D design software for professional users, is officially rolling out a rebranding in Asia today to better reflect its focus on consumer users, cloud-based services and the future of design.
HONG KONG - Sony Bravia TV and Coca-Cola's Glaceau Vitaminwater have rolled out a 3D OOH advertising in Hong Kong's high-traffic MTR stations.
CALIFORNIA - Mobile advertising shop Amobee has acquired 3D mobile ad business Adjitsu from Cooliris.
SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.
HONG KONG - Samsung Electronics has become the first advertiser to promote its products with a large-scale, three dimensional "out-of-home building projection". Approximately 40,000 viewers in Causeway Bay witnessed a 3-minute animation of the Galaxy Tab 10.1 and Galaxy S II on 19 August repeated over a two-hour period. 3D mapping technology was projected onto the L-shaped building exterior of Hang Lung Centre. POAD is the OOH media owner working with Hang Lung Properties.
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