3d
Partners bring dynamically generated in-game ads to APAC
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
Autodesk rebrands to signal consumer and cloud-computing focus
SINGAPORE - Autodesk, an American software and services company with roots in 3D design software for professional users, is officially rolling out a rebranding in Asia today to better reflect its focus on consumer users, cloud-based services and the future of design.
Sony TV and Vitaminwater unveil 3D MTR campaigns
HONG KONG - Sony Bravia TV and Coca-Cola's Glaceau Vitaminwater have rolled out a 3D OOH advertising in Hong Kong's high-traffic MTR stations.
VIDEO: Amobee acquires Adjitsu for 3D mobile technology
CALIFORNIA - Mobile advertising shop Amobee has acquired 3D mobile ad business Adjitsu from Cooliris.
Clear Channel and HTC bring 3D advertising to Singapore's bus stops
SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.
Samsung sponsors first 3D outdoor projection in Hong Kong
HONG KONG - Samsung Electronics has become the first advertiser to promote its products with a large-scale, three dimensional "out-of-home building projection". Approximately 40,000 viewers in Causeway Bay witnessed a 3-minute animation of the Galaxy Tab 10.1 and Galaxy S II on 19 August repeated over a two-hour period. 3D mapping technology was projected onto the L-shaped building exterior of Hang Lung Centre. POAD is the OOH media owner working with Hang Lung Properties.
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