Lindsay Stein
Apr 30, 2018

One-word answers with VaynerMedia CEO Gary Vaynerchuk

The entrepreneur tells Campaign what agency leaders should focus on and more.

One-word answers with VaynerMedia CEO Gary Vaynerchuk

Shortly after VaynerMedia announced its partnership with artist management company Maverick Management, Campaign US caught up with CEO Gary Vaynerchuk to hear some industry advice.

The wine business entrepreneur turned digital agency chief executive discussed what excites and annoys him about the industry and much more. Check out the answers below.

What excites you the most about advertising today? Disruption.

On the flip side, what annoys you the most about advertising today? Complacency.

What is the biggest obstacle between agencies and marketers? Misalignment.

How about the greatest opportunity for agencies and their clients? Empathy.

What social media platform has the most promising future? Instagram.

Name something you think every agency leader should be focusing on. Culture.

If you were to write another book based on one word, what would it be? Empathy.

And lastly... just for fun – your background is in wine... what's your favorite variety? Riesling.

Source:
Campaign US

Related Articles

Just Published

35 minutes ago

Sony entices new players with global #LiveFromPS5 ...

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.

6 hours ago

Copycat accusations fly: Cathay Pacific calls out ...

Is imitation really the best form of flattery?

11 hours ago

Snap's Q4 results show uncertainty ahead for its ...

Snap Inc posted a US$288 million loss for Q4, reversing profits of US$23 million it made in the previous year, shares tank in after-hours trading.

11 hours ago

40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo

Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.