Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.
Social listening is becoming an ever-more crucial tool for brands to track and respond to mentions online. Done correctly, brands can capitalise on surges and mitigate potential disasters. So what are components of an effective social-listening dashboard?
The industry veteran recently served as executive VP of media at VaynerMedia.
She will lead strategy across the agency's New York, Los Angeles, London and Singapore offices.
Meet the man who gets right up the nose of the advertising establishment.
Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.
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