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‘Most marketers don’t believe in their work; they just don’t want to get fired’: Gary Vee on state of the industry
Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk on his recent trip to Singapore to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia.
'There are no rules right now': VaynerMedia's new creative lead on generative AI
In an exclusive interview ahead of joining VaynerMedia from VMLY&R, Chan Woei Hern reveals why he made the switch and his thoughts on using generative AI.
Gary V: ‘I want to be the greatest creative relevance machine in the world’
VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why its CMOs are 'waking up' to his vision of marketing.
VaynerMedia names new EMEA chief as Sarah Baumann exits
The agency has also hired a creative lead in a new-look leadership team.
Messy millennials in Pepsi APAC campaign
Watch these new regional spots by VaynerMedia—to debut in Vietnam, Malaysia, Thailand and Singapore.
SG dollar bills tell tales thanks to AR filter
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
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