Lindsay Stein
Oct 19, 2019

One-word answers with General Mill's Brad Hiranaga

See what the chief brand officer has to say about the CPG industry today and in the future.

One-word answers with General Mill's Brad Hiranaga

From Cheerios to Häagen-Dazs to Yoplait, General Mills has some of the world’s most iconic food brands, and Brad Hiranaga has seen all ups and downs, trends and more during his 15-year tenure with the company.

Campaign US caught up with the General Mills chief brand officer to find out the biggest obstacle facing CPG companies right now, what the future holds for this industry, and, of course, his favorite cereal within the portfolio.

See what marketing veteran Hiranaga has to say below.


What's the most exciting aspect of marketing today? Trailblazing.

Describe the culture of General Mills. Hungry.

What's the biggest obstacle facing the CPG industry today? Tradition.

Name the top quality you look for in agency partners. Chemistry.

What will the CPG space look like in five years from a marketing standpoint? Personalized.

What's the most important quality for a leader to possess? Humor.

What piece of advice do you have for young marketing talent today? Curiosity.

And for fun... pick your favorite General Mills cereal? Frankenberry! 

 

Source:
Campaign US

Related Articles

Just Published

7 hours ago

Curiously colourful creatures conquer new HP campaign

The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.

8 hours ago

Move and win roundup: Week of May 16, 2022

Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.

9 hours ago

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

10 hours ago

Budweiser's APAC CMO on 'effortless marketing'

Matt Che expands on building a beer empire in the region, sticking to its brand purpose through inclusivity while celebrating seasonal events and using experiential tech to leverage consumer insights.