Sep 24, 2012

CMO World Tour: How Yum Brands managed its ...

Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.

Aug 13, 2012

CMO World Tour: Pierre Woreczek, chief brand and ...

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk about brands handing over control to the consumer.

Aug 3, 2012

CMO World Tour: Martin Riley, CMO, Pernod Ricard

Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.

Jul 11, 2012

CMO World Tour: David Fischer, Facebook's VP of ...

Frédéric Colas chief strategy officer of Fullsix speaks to David Fischer, VP of advertising and global operations at Facebook on the importance of speed in the world of digital marketing.

Jun 20, 2012

CMO World Tour: Jim Stengel, former CMO of P&G

Frédéric Colas, chief strategic officer of Fullsix, speaks to Jim Stengel, president and founder of the Jim Stengel company and former CMO at Proctor & Gamble, on differentiation through corporate values.

Apr 5, 2012

Opinion: CMO World Tour interview with Olivier ...

As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.