One Show: Japan, Leo Burnett Sydney, Dentsu lead APAC winners

Ten Gold Pencils for nine different pieces of work helped propel Japan to the second slot in the country rankings, far behind the US but ahead of the UK in third and Australia in fourth. China finished ninth on the country table, edging out India in 10th.

On the global agency table, Leo Burnett Sydney finished third, behind only Droga5 New York and BBDO New York, while Dentsu finished fifth.

Dentsu, Cheil, Leo Burnett Sydney, M&C Saatchi Sydney, Baidu, Lowe Shanghai, J. Walter Thompson Bangalore and Hakuhodo Kettle all won multiple Gold Pencils.

Please see below for the country rankings, a compiled list of all Gold winners from APAC countries, and the global top 10 agencies, networks, holding companies and clients. For Silver, Bronze and Merit winners, please see the One Show site.

 

Country rankings

Rank	Country	Points
1	United States	3675
2	Japan	860
3	United Kingdom	795
4	Australia	745
5	Brazil	700
6	Germany	670
7	Canada	545
8	France	460
9	China	385
10	India	380

 

Gold awards for APAC agencies

Country	Client	Entry title	Primary entrant name	Category
Australia	WWF	Rhino	Leo Burnett / Millers Point	Public Service: Newspaper / Magazine - Single
	WWF	Poachers	Leo Burnett / Millers Point	Public Service: Newspaper / Magazine - Campaign
	Optus	Cleverbuoy	M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth	Physical Product
	Optus	Cleverbuoy	M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth	Use of Technology: Location-Based Services
	OPSM	Penny The Pirate	Saatchi & Saatchi Sydney / Sydney	Mobile: Public Service
China	Baidu Online Network Technology (Beijing) Co., Ltd.	Baidu Kuaisou	Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing	Integrated Digital & Physical Products
	Baidu Online Network Technology (Beijing) Co., Ltd.	Baidu Kuaisou	Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing	Experimental / R&D
	SHANGHAI GENERAL MOTORS	HUMAN TRAFFIC SIGN	Lowe China / Shanghai	Public Service: Newspaper / Magazine - Campaign
	SHANGHAI GENERAL MOTORS	HUMAN TRAFFIC SIGN	Lowe China / Shanghai	Public Service: Outdoor - Campaign
Hong Kong	Colgate-Palmolive	Turning Packaging into Education	Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Kuala Lumpur / Kuala Lumpur + Young & Rubicam Yangon / Yangon	Package Design
India	Visa India	Visa Saree	BBDO India / Mumbai	Design for the Greater Good: For-Profit Initiated
	Nike India	Make Every Yard Count	J. Walter Thompson India / Bangalore	Innovation: Video
	Nike India	Make Every Yard Count	J. Walter Thompson India / Bangalore	Online Films & Video: User Generated Content
	Nike India	Make Every Yard Count	JWT India / Bangalore	Consumer Television: Under $80K Budget - Single
	Perfetti Van Melle / Big Babol	FRUITS	McCann Worldgroup India / Mumbai	Collateral: Posters - Campaign
Japan	CITIZEN	Light is Time	ADK / Japan	Experiences: Indoor Spaces
	SHACHIHATA	Imagination changes the world	DENTSU INC. / Nagoya	Package Design
	EAST JAPAN RAILWAY COMPANY	Get Back, Tohoku.	Dentsu Inc. / Tokyo	Collateral Design: Posters - Series
	EAST JAPAN RAILWAY COMPANY	Get Back, Tohoku.	Dentsu Inc. / Tokyo	Design Craft: Photography
	The University of Tsukuba's Special Needs Schools	Eye Play the Piano	HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo	Software, Services, Programs & Platforms
	SUNTORY BUSINESS EXPERT LIMITE	HIBIKI GLASS	Hakuhodo Kettle / Tokyo + AOI Pro. Inc. / Tokyo	Experiences: Indoor Spaces
	Imoo tofu store	Super normal tofu	Junya Kamada / Sapporo-shi, Hokkaido	Brand Identity Series
	OK Go + Honda	iwontletyoudown.comÊ(OK Go)	Mori  / Tokyo  + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo	Websites: Travel, Entertainment & Leisure
	Tama Art University	TAMABI	MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York	Design Craft: Typography
	TOPPAN PRINTING CO., LTD.	Graphic Trial	village(R) / Tokyo	Collateral Design: Posters - Series
Korea	Samsung Electronics	Look At Me	Cheil Worldwide / Seoul	Mobile: Services / Utilities
	Samsung Electronics	Look At Me	Cheil Worldwide / Seoul	Mobile UX Design: User Experience
New Zealand	MARS Pedigree	K9FM	Colenso BBDO/Proximity New Zealand / Auckland	Innovation: Radio
Singapore	HOLYCRAP.SG	Rubbish Famzine. Till Death Do Us Part	Kinetic Singapore / Singapore	Publication Design: Magazine Layout
Thailand	EMRO ASIA CO.,LTD	EFFECTIVE MICROORGANISMS CALENDAR	Creative Juice\\Bangkok / Bangkok	Design Craft: Printing & Paper Craft

 

Global agency rankings

Rank	Agency	Points
1	Droga5 / New York	395
2	BBDO New York / New York	335
3	Leo Burnett / Sydney	255
4	SS+K / New York	250
5	Dentsu Inc. / Tokyo	235
6	Leo Burnett, Toronto / Toronto	195
7	R/GA / New York	185
8	The Martin Agency / Richmond	180
9	Ogilvy Brasil / Sao Paulo	155
9	The Cyranos//McCann / Barcelona	155

 

Global network rankings

Rank	Network	Points
1	BBDO Worldwide	1050
2	Ogilvy Group	900
3	Leo Burnett Worldwide	815
4	McCann Worldgroup	680
5	DDB Communications Group	570
6	Publicis	530
7	TBWA Worldwide	415
8	Droga5	395
9	Dentsu	360
10	Lowe	325

 

Global holding company rankings

Rank	Holding company	Points
1	Omnicom Group	2065
2	WPP	2005
3	Publicis	1660
4	Interpublic Group	1515
5	DENTSU GROUP	410
6	Havas	175
7	Hakuhodo DY Holdings	160
8	MDC Partners	100
9	Mother Holdings LLC	75
10	Cheil Worldwide	70

 

Global client rankings

Rank	Client	Points
1	Mars	130
2	Nike	105
2	Samsung	105
4	Google	90
5	Volkswagen	80
6	Sony	45
7	Foot Locker	40
7	Unilever	40
9	Coca-Cola	35
9	P&G	35