Matthew Miller
May 11, 2015

One Show: Japan, Leo Burnett Sydney, Dentsu lead APAC winners

NEW YORK - Japan scored the second-highest point total (behind the US) and both Leo Burnett Sydney and Dentsu landed among the world's top 10 agencies as the One Club presented the 42nd annual One Show Awards Friday evening.

Dentsu won a Gold Pencil in Indoor Experiences for 'Light is time' for Citizen
Dentsu won a Gold Pencil in Indoor Experiences for 'Light is time' for Citizen

Ten Gold Pencils for nine different pieces of work helped propel Japan to the second slot in the country rankings, far behind the US but ahead of the UK in third and Australia in fourth. China finished ninth on the country table, edging out India in 10th.

On the global agency table, Leo Burnett Sydney finished third, behind only Droga5 New York and BBDO New York, while Dentsu finished fifth.

Dentsu, Cheil, Leo Burnett Sydney, M&C Saatchi Sydney, Baidu, Lowe Shanghai, J. Walter Thompson Bangalore and Hakuhodo Kettle all won multiple Gold Pencils.

Please see below for the country rankings, a compiled list of all Gold winners from APAC countries, and the global top 10 agencies, networks, holding companies and clients. For Silver, Bronze and Merit winners, please see the One Show site.

 

Country rankings

Rank Country Points
1 United States 3675
2 Japan 860
3 United Kingdom 795
4 Australia 745
5 Brazil 700
6 Germany 670
7 Canada 545
8 France 460
9 China 385
10 India 380

 

Gold awards for APAC agencies

Country Client Entry title Primary entrant name Category
Australia WWF Rhino Leo Burnett / Millers Point Public Service: Newspaper / Magazine - Single
WWF Poachers Leo Burnett / Millers Point Public Service: Newspaper / Magazine - Campaign
Optus Cleverbuoy M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Physical Product
Optus Cleverbuoy M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Use of Technology: Location-Based Services
OPSM Penny The Pirate Saatchi & Saatchi Sydney / Sydney Mobile: Public Service
China Baidu Online Network Technology (Beijing) Co., Ltd. Baidu Kuaisou Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Integrated Digital & Physical Products
Baidu Online Network Technology (Beijing) Co., Ltd. Baidu Kuaisou Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Experimental / R&D
SHANGHAI GENERAL MOTORS HUMAN TRAFFIC SIGN Lowe China / Shanghai Public Service: Newspaper / Magazine - Campaign
SHANGHAI GENERAL MOTORS HUMAN TRAFFIC SIGN Lowe China / Shanghai Public Service: Outdoor - Campaign
Hong Kong Colgate-Palmolive Turning Packaging into Education Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Kuala Lumpur / Kuala Lumpur + Young & Rubicam Yangon / Yangon Package Design
India
 
Visa India Visa Saree BBDO India / Mumbai Design for the Greater Good: For-Profit Initiated
Nike India Make Every Yard Count J. Walter Thompson India / Bangalore Innovation: Video
Nike India Make Every Yard Count J. Walter Thompson India / Bangalore Online Films & Video: User Generated Content
Nike India Make Every Yard Count JWT India / Bangalore Consumer Television: Under $80K Budget - Single
Perfetti Van Melle / Big Babol FRUITS McCann Worldgroup India / Mumbai Collateral: Posters - Campaign
Japan CITIZEN Light is Time ADK / Japan Experiences: Indoor Spaces
SHACHIHATA Imagination changes the world DENTSU INC. / Nagoya Package Design
EAST JAPAN RAILWAY COMPANY Get Back, Tohoku. Dentsu Inc. / Tokyo Collateral Design: Posters - Series
EAST JAPAN RAILWAY COMPANY Get Back, Tohoku. Dentsu Inc. / Tokyo Design Craft: Photography
The University of Tsukuba's Special Needs Schools Eye Play the Piano HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Software, Services, Programs & Platforms
SUNTORY BUSINESS EXPERT LIMITE HIBIKI GLASS Hakuhodo Kettle / Tokyo + AOI Pro. Inc. / Tokyo Experiences: Indoor Spaces
Imoo tofu store Super normal tofu Junya Kamada / Sapporo-shi, Hokkaido Brand Identity Series
OK Go + Honda iwontletyoudown.comÊ(OK Go) Mori  / Tokyo  + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Websites: Travel, Entertainment & Leisure
Tama Art University TAMABI MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Design Craft: Typography
TOPPAN PRINTING CO., LTD. Graphic Trial village(R) / Tokyo Collateral Design: Posters - Series
Korea Samsung Electronics Look At Me Cheil Worldwide / Seoul Mobile: Services / Utilities
Samsung Electronics Look At Me Cheil Worldwide / Seoul Mobile UX Design: User Experience
New Zealand MARS Pedigree K9FM Colenso BBDO/Proximity New Zealand / Auckland Innovation: Radio
Singapore HOLYCRAP.SG Rubbish Famzine. Till Death Do Us Part Kinetic Singapore / Singapore Publication Design: Magazine Layout
Thailand EMRO ASIA CO.,LTD EFFECTIVE MICROORGANISMS CALENDAR Creative Juice\\Bangkok / Bangkok Design Craft: Printing & Paper Craft

 

Global agency rankings

Rank Agency Points
1 Droga5 / New York 395
2 BBDO New York / New York 335
3 Leo Burnett / Sydney 255
4 SS+K / New York 250
5 Dentsu Inc. / Tokyo 235
6 Leo Burnett, Toronto / Toronto 195
7 R/GA / New York 185
8 The Martin Agency / Richmond 180
9 Ogilvy Brasil / Sao Paulo 155
9 The Cyranos//McCann / Barcelona 155
 

 

Global network rankings

Rank Network Points
1 BBDO Worldwide 1050
2 Ogilvy Group 900
3 Leo Burnett Worldwide 815
4 McCann Worldgroup 680
5 DDB Communications Group 570
6 Publicis 530
7 TBWA Worldwide 415
8 Droga5 395
9 Dentsu 360
10 Lowe 325

 

Global holding company rankings

Rank Holding company Points
1 Omnicom Group 2065
2 WPP 2005
3 Publicis 1660
4 Interpublic Group 1515
5 DENTSU GROUP 410
6 Havas 175
7 Hakuhodo DY Holdings 160
8 MDC Partners 100
9 Mother Holdings LLC 75
10 Cheil Worldwide 70

 

Global client rankings

Rank Client Points
1 Mars 130
2 Nike 105
2 Samsung 105
4 Google 90
5 Volkswagen 80
6 Sony 45
7 Foot Locker 40
7 Unilever 40
9 Coca-Cola 35
9 P&G 35
 

 

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