Jenny Chan 陳詠欣
Nov 18, 2014

'Oneisms' from One Show's first festival for Greater China

BEIJING - We couldn't go to New York, but this year the One Show came to us with its first-ever festival in China. Here we present highlights from some of the more interesting speakers who made the trip from the US.

Tim Allen
Executive creative director, product experience
Amazon Seattle

There are traps you should avoid when designing a product too much stuff, too much features, too much technology, too much sensors, too much APIs. This is dangerous product thinking. Just adding all these to your product won't make it better for people. Now, more than ever before, the success of product design is tied to the understanding of the behaviour...

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