O&M Singapore promotes Troy Lim to creative director

Lim has been with the O&M Singapore for nearly four years and was previously group head of copy. He has also acted as the creative lead on multiple accounts such as SoyJoy, the Health Promotion Board, GE Money, Panadol and Prudential and has additionally worked with Dove, DBS Bank, Coca-Cola, Ben & Jerry’s and FHM.

Lim said his goal in his new position is to create integrated campaigns to keep ahead of the times.

"Seeing how the whole of advertising is headed, the focus now is on new media and the digital side of things, so the goal is to make the campaigns that we do integrated, so it's not using just traditional approaches but also using the full armory of media that is out there right now," he said.

“As we start gearing our creative department to create work in multiple channels, we see a huge opportunity for some real integrated thinking. We see Lim as a big part of that evolution here at Ogilvy,” Gaxiola said.

“The challenge to all creative directors is to inspire those around us. That and to develop a real culture of innovation," Gaxiola added. "I’ve known Troy for over ten years now, his work has been well-documented in the biggest and hardest award shows for years now. And after all that, he’s still one of the most grounded, creative people I know in the business. Character goes a long way in my opinion.”