How about you just cure my headache?
Grey previously held the global ad account and will continue to work on creative for Panadol within the bespoke WPP team based in Singapore.
In isolation, Panadol Australia's new campaign is fine, but the core message is tired and overused enough to give this critic a headache.
SINGAPORE - Healthcare company GlaxoSmithKline (GSK) has appointed SapientNitro as its global digital agency of record for its Panadol brand, Campaign Asia-Pacific understands.
SINGAPORE - Grey has been awarded the Panadol account globally, with regional duties for Asia handled out of Singapore.
Kenneth Cheung praises a humorous approach to flu relief, as the SAR public rates the medicine brand highly in the recall table.
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