Robert Sawatzky
Dec 8, 2021

Ogilvy dominates APAC network awards at Campaign AOY

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year.

Ogilvy dominates APAC network awards at Campaign AOY

Ogilvy has made a triumphant return to Campaign's Agency of the Year awards, dominating the overall 2021 APAC network awards with a rare triple-play. The agency has not only won Asia-Pacific Creative Network of the Year (as it has since 2016 up until last year when it took a pause from awards) but has also been named APAC Digital Network of the Year and the region's PR Network of the Year. 

The creative juggernaut has demonstrated strength across nearly every region including Creative Agency of the Year titles for Greater China, India, Pakistan and Australia, as well as 15 awards across Southeast Asia including Gold in Vietnam and the Philippines. 

On the media side, UM has successfully defended its title of Asia-Pacific Media Network of the Year after racking up no fewer than five media Golds across the region in Japan, Korea, Australia, Malaysia and Thailand. UM's Mediabrands sister agency Reprise Digital out of Singapore has brought home APAC Performance Agency of the Year, while GroupM's Xaxis has been named Asia-Pacific Programmatic Agency of the Year (with a commendation to Performics Taiwan). 

See all 2021 Agency of the Year coverage <

See the full list of 2021 Asia-Pacific & Network AOY winners <

L-R: Gordon Domlija, Carol Chandran

Among the awards handed out for individuals, Wavemaker's Gordon Domlija grabs top honours as Asia-Pacific Agency Head of the Year. APAC Account Person of the Year is awarded to Verticurl's Carol Chandran. 

Asia-Pacific's Best Culture award has been won by Dentsu International Thailand. IdeasXMachina out of the Philippines also received a Best Culture commendation in addition to defending its title for APAC Talent Development Program of the Year. 

Speaking of title defense, Malaysia's ADA has returned yet again as APAC's Tech Agency of the Year, its third straight year of receiving the honour. 

Clockwise from top left: Reprise Digital, Xaxis, Dentsu International Thailand, IdeasXMachina

 

Related Articles

Just Published

1 hour ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

2 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

2 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

2 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.