Staff Reporters
Aug 21, 2017

Ogilvy China shuffles leaders as part of 'Next Chapter' strategy

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

Clockwise from left: Angela Chou, Ella Chen, Thomas Zhu, Sheilen Rathod, Yong Yuan
Clockwise from left: Angela Chou, Ella Chen, Thomas Zhu, Sheilen Rathod, Yong Yuan

As part of Ogilvy worldwide chairman and CEO John’s Seifert’s 'Next Chapter' strategy, China unveiled its new leadership structure to staff at a town hall meeting in Shanghai earlier this month. 

  • Sheilen Rathod will be moving to Shanghai in September as president of customer engagement and commerce for China. He was previously the managing director of OgilvyOne Hong Kong and vice president of OgilvyRED, Ogilvy’s consulting practice. Rathod will also join Ogilvy’s China Exco. 
  • Yong Yuan (previously ‎managing director at Ogilvy & Mather Advertising Shanghai) and Ella Chan (previously managing director at Ogilvy Public Relations Shanghai) were both promoted to group managing director to jointly manage the Shanghai office. They report to Debby Cheung, president of Ogilvy Shanghai. Yuan will join Ogilvy’s China Exco as well. 
  • Thomas Zhu was promoted to group executive creative director from ECD in Shanghai, and will work alongside recently hired Cheeguan Yue.
  • In Shenzhen, Angela Chou (previously managing partner at Ogilvy & Mather Advertising Hong Kong) was promoted to managing director of the soon-to-be-opened Ogilvy Shenzhen office.

Ogilvy's plan is to complete the full integration across China by the end of 2017.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

6 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

6 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

6 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.