Robert Sawatzky
Oct 17, 2016

Ogilvy's new integration imperative

Agency integration has been talked about for years. Now, new pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way.

John Seifert, Chairman & CEO, Ogilvy & Mather

HONG KONG - Ogilvy chief John Seifert has had a long time to think about his next big move. He’s spent the past 37 years with OM, working everywhere from Bangkok to Chicago, leading its global brand portfolio and rebuilding its North American business post-financial crisis. 

So after succeeding Miles Young as worldwide CEO and chairman this year, he has a good idea of what to tackle next. But it’s no simple task....

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