Ogilvy appoints MD and ECD to lead Unilever globally

Ogilvy has bolstered its leadership team for Unilever, appointing Nadja Bellan-White and Daniel Fisher as global managing director and global executive creative director respectively, with a particular focus on the Dove brand.

The duo will be responsible for driving effectiveness through creativity to make Unilever relevant today and "for decades to come". They will be based in London.

Bellan-White and Fisher join a broader leadership team across WPP led by Toby Hoare, recently appointed global client leader for Unilever across the holding company. 

Unilever recently announced that it would streamline its agency communications to focus on one key contact from each holding company, although it has yet to confirm when this will be finalised.

Bellan-White brings more than 20 years of global experience to the role. She joined Ogilvy New York in 2011 and has held senior positions including chief executive of Ogilvy Africa, executive vice-president for global brands EMEA and chief client officer EMEA. She will report to John Seifert, Ogilvy's worldwide chief executive.

Fisher, who has held senior creative positions at Leo Burnett, The & Partnership and Adam & Eve/DDB, will lead special creative projects within the Ogilvy network with a focus on Unilever and will also work in a WPP-wide capacity.

He will report to Piyush Pandey, worldwide chief creative officer, and Joe Sciarrotta, deputy worldwide chief creative officer.

Fisher said: "When one of the world’s greatest advertisers looks you in the eye and tells you they want to put creativity at the top of their agenda, it's a bit of a no-brainer. But the chance to work with someone as smart and talented as Nadja made my decision even easier."

Bellan-White said: "We join the Unilever team at a unique time; the business is poised for the next phase of its creative future and I am excited to help lead the charge."