Charlotte Rawlings
Feb 22, 2024

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant.

Santos has worked at Unilever for 35 years
Santos has worked at Unilever for 35 years

Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, is to leave the FMCG giant next month after 35 years.

Her next steps have yet to be confirmed. Santos wrote in a post on LinkedIn: “I am leaving Unilever at the end of March to embark on a whole new adventure (details of which are unknown even to me). Am I nervous? Yes! But I am also so ready to embrace the unknown!”

The global marketing team will report directly to Esi Eggleston Bracey, chief growth and marketing officer, while the global equity, diversity and inclusion team will report to HR once Santos leaves.

She joined Unilever Brazil in 1989 as a marketing trainee in the food division. Santos moved up to vice-president of marketing for Unilever Brazil before taking on regional leadership in Latin America for skin cleansing, later helping to shape the "Dove real beauty" campaign.

Santos then moved into Unilever's home care division as global vice-president for OMO/Persil. During this time, she led the “Dirt is good” brand platform, which brought together many of Unilever’s laundry brands and grew them in value from £214m to almost £3.42bn in the space of seven years.

Santos then became executive vice-president for global marketing, adding the role of chief equity, diversity and inclusion officer in 2016.

She said: “I have enjoyed every minute. The longevity of a 35-year career in such a vibrant company is a true privilege. To have learned and collaborated with many colleagues in our joint successes. To have been able to count on the wisdom of the many, many people — too many to name or count — who forever inspire me.”

Campaign UK

Related Articles

Just Published

2 days ago

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

2 days ago

Focus on ability rather than disability, new ...

Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.

2 days ago

H2 2023: Telstra disrupts the norm with its $100 ...

North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.

2 days ago

The individual vs the collective effort in ...

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.