Karan Bhandari
Dec 14, 2018

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

If you’re not familiar with India, it can be difficult to imagine the sheer scale of our communications.

Obviously, India represents one of the largest and fastest growing economic regions in the world. Driven by a still-growing population of 1.3 billion people, the country’s GDP has increased at a rate of at least 5% per annum every year for the past ten yearsa trend that’s also expected to continue for the next five. By...

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