Thomas Jestin
Dec 20, 2013

No, Facebook is not failing marketers

By enabling them to effectively combine paid, earned and owned media, Facebook is now a proven boon to well-advised advertisers. Here are a few numbers and examples to better debunk the recent Forrester report.

Thomas Jestin

A recent Forrester report stirred up trouble regarding the efficiency of Facebook marketing for brands that invest in it, with its author, Nate Elliot, even sending an open letter entitled Facebook is failing marketers to Mark Zuckerberg himself.

This report was based on responses from 395 marketing decision-makers from three countries US, UK and Canada and it placed Facebook last among the tens of digital channels it was compared against, with a mark of...

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