China’s MICE industry is on an upward trajectory. Of the major cities, Bejing ranked first in China, and fourth in Asia, for conferences, according to data from the International Congress and Convention Association.
Hotels too, are gearing up to cater to increasing demand. Located in downtown Beijing, New World Beijing Hotel offers a variety of events and meeting spaces, while providing easy access to the city's main historical and cultural attractions.
Events spaces for varied needs
The 309-room hotel features 1524 sqm of impeccably designed meeting and event spaces. Ideal for conferences and large-scale events, the 520 sqm pillar-less grand ballroom accomodates 380 in a theatre setting and 520 guests in a cocktail setting.
The Gallery comprises seven multi-purpose spaces, all of which can be calibrated to suit a variety of event needs. A boardroom, sitting up to 12, rounds out the hotel's event and meeting space offerings.
New World Beijing Hotel is equipped with an array of restaurants catering to different needs. While Tian Tan Kitchen serves Western and Chinese food in a casual setting, 8 Qi Nian proffers traditional Chinese dishes. Tang doubles up as a lounge and teahouse, serving afternoon tea during the day, and cocktails in the evenings – perfect for delegates to kick back after a packed day of meetings.
There is also Yin on 12 Rooftop Bar, where delegates could mingle over cocktails while admiring Beijing’s nightscape.
Marketers can enlist the help of New World Beijing Hotel’s event and meeting experts. With vast experience managing events in the city, the hotel’s events team can help book the best DJs and entertainers in town, suggest customised banquet menus and offer advice on the best itinerary for incentives.
Each of the hotel’s 309 rooms and suites features contemporary décor, luxury amenities, and the latest technology. Residence Club rooms and suites offer exclusive access to the Residence Club Living Room and its expansive outdoor terrace, where guests can enjoy breakfast, all-day refreshments, and evening cocktails and canapés.
New World Beijing Hotel is also ideal for those who want to get a bit of sightseeing in between meetings and conferences. The Great Wall is only a short drive away. Cultural and historical fiends will delight in the happening 798 arts district, and the city’s famous ‘hutongs’ (narrow streets and alleys that are located between courtyards) of all lengths, sizes and histories.
New World Beijing Hotel is now offering an ‘Events Beyond Expectation' package. For more details, please contact +86 10 5960 8888 or visit www.beijing.newworldhotels.com.