Surekha Ragavan
Nov 22, 2018

New partnership for BCD Meetings & Events in Thailand

The events agency joins forces with a Bangkok-based entertainment and media group.

New partnership for BCD Meetings & Events in Thailand

Meetings and events agency BCD Meetings & Events signed a partnership in Thailand with B-Concept Media Entertainment Group, a Bangkok-based entertainment, events and media marketing company. The partnership will allow BCD to grow in the regional market.

“The skillset of B-Concept is a perfect fit for local servicing as well as setting examples for other agencies in the region,”  Jeroen Duiker, VP, global network, BCD Meetings & Events, told CEI. “We are already seeing heightened interest from companies who want to learn more about BCD M&E and B-Concept, which will help diversify our client portfolio and open up new potential client opportunities for both agencies.”

As the case with all partnerships between agencies and local production companies, this tie-up will enable both parties to leverage resources and grow client portfolios. “It’s BCD’s strategy to grow through organic growth as well as strategic acquisitions. Growing by partnerships with local experts has enabled us to grow at least 3 x as fast as we would have otherwise over the last few years,” said Duiker.

FOR BCD, Thailand serves as a good case study for a partnership like this one because of the country’s “economic and industry developments”. Duiker added: “We are working on an on-going partner pipeline both in the region and around the world. These strategic opportunities will be driven by client needs, not just because [we want to] put a ‘flag in the sand’ to grow our footprint.”

Meanwhile, William Kuipers, CEO for B-Concept Media Entertainment Group, said in a statement: “With our local knowledge, technology, marketing channels and supplier networks, we are excited to partner and service our global customers in Thailand.”

Source:
CEI

Related Articles

Just Published

7 hours ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

7 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

8 hours ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

9 hours ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.