Ryoko Tasaki
Mar 12, 2019

New industry body aims to raise marketers’ status in Japan

The Marketer Career Association is positioned as a way for marketers to market themselves.

From left: Shinichi Ono; Toshihisa Aikawa; Masaru Akiyama; Takeshi Suzuki; Junya Tanaka; Tomonobu Tominaga; Ayumi Fujimoto
From left: Shinichi Ono; Toshihisa Aikawa; Masaru Akiyama; Takeshi Suzuki; Junya Tanaka; Tomonobu Tominaga; Ayumi Fujimoto

The business of marketing has become increasingly complicated and sophisticated in recent years. Yet the career development path for people in the sector remains unclear, especially in Japan, where the role does not have a long history.

The Marketer Career Association aims to improve this situation. It outlines its goals as being to define the value of marketing as a profession; to demonstrate the ability of marketing to move business; to support professional marketers’ career development; and to “market people’s marketing thinking”.

The outfit’s representative director, Shinichi Ono, said his experience working in recruitment in the sector has left him feeling that “there are many people who do not know the value of their own career”. Through the association, he hopes to open up opportunities for marketers that he has not had the benefit of in his career.

Six marketers with experience in Japan and internationally join Ono as directors. They include Toshihisa Aikawa of eplus; Masaru Akiyama of basic; Takeshi Suzuki of New Balance; Junya Tanaka of Infobahn; Tomonobu Tominaga of Ito-Yokado; and Ayumi Fujimoto of Plug and Play Japan.

In a panel discussion held at the launch of the association, Suzuki said he wanted to make “the marketer’s identity socially appreciated”.

Tominaga added that marketing is lonely work in which it can be challenging to get other stakeholders on-side. He said it had occurred to him in the past that an organisation offering support would make life easier and more enjoyable.

The association will offer free membership and conduct mentorship programmes, seminars and surveys.

Campaign Japan

Related Articles

Just Published

7 hours ago

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

9 hours ago

Dentsu admits to bid-rigging in Tokyo Olympics; ...

Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."

9 hours ago

Google announces Bard, it's answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

10 hours ago

40 Under 40 2022: Rogier Bikker, MediaMonks

Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.