Ryoko Tasaki
Mar 12, 2019

New industry body aims to raise marketers’ status in Japan

The Marketer Career Association is positioned as a way for marketers to market themselves.

From left: Shinichi Ono; Toshihisa Aikawa; Masaru Akiyama; Takeshi Suzuki; Junya Tanaka; Tomonobu Tominaga; Ayumi Fujimoto

The business of marketing has become increasingly complicated and sophisticated in recent years. Yet the career development path for people in the sector remains unclear, especially in Japan, where the role does not have a long history.

The Marketer Career Association aims to improve this situation. It outlines its goals as being to define the value of marketing as a profession to demonstrate the ability of marketing to move business to support professional marketers’ career...

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