Staff Reporters
Aug 5, 2013


ASIA-PACIFIC - Ogilvy holds steady on top of the creative agency rankings, while Starcom re-enters the media top 10.


Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Boehringer, Bajaj Finserv In, Fitness First ANZ, La Prairie HK 50.7 La Cadiere China 49.5
2 2 McCann WG Honda Japan, Kasikorn Bank Thai, Indian Badminton League 42.9 Ping An Bank Cn 41.5
3 3 DDB Global Nutri Foods, Mahindra India, Unilever Sgp, KMP Thai 24 Tourism Australia 17.8
4 4 Leo Burnett Pfizer Japan, LTB Thailand, Samsung Electronics Taiwan 16 Proton Malaysia 15.2
5 5 Y&R Prince Alfred College, Raine & Horne Australia, Tokyu Japan 13.8 13.8
6 6 BBDO Siam Piwat Thai, Tourism Australia, Charoen Pokphand Thai 11.6 11.3
7 7 TBWA Nissan Infiniti, CP Intertrade Thail Santos Group Indo 12.3 365mc Korea 10.9
8 9 Saatchi & Saatchi ANA HSBC, Huawei China, Thanachart Thai, Buick China 10.9 Experion India 10.6
9 8 JWT China Auto Rental, China Unicom, GSK Hong Kong 9.7 Cargill India 9.2
10 11 Lowe SGM Buick Regal China, Bel Vietnam, DOT India 10.5 9



New rank Last rank Agency Wins Revenue gained (US$m) Recent lossed YTD totals (US$m)
1 1 Zenith Optimedia Gac Fiat China, Changi Airport, Merck Regional, TOT Thai 19.6 Unitech India 16.3
2 2 Carat Bright Dairy, Yili Indus, VipABC China, Century Properties Ph 15.2 CAG Singapore 13.8
3 4 OMD China Telecom, Devondale Vie, Nova Medical In, Nimble Aus 22.7 Sony Global 11.1
4 3 MediaCom Sony Global,, 1Cover NZ, OPPO China 12.4 Mundipharma 10.9
5 5 Havas Media DYK China, LG Global, DBS Singapore, Mundipharma APAC 10.4 India 9.5
6 7 Initiative CPA, The Athlete’s Foot Aus, Ariston China, Amazon Global 6.1 5.8
7 6 MEC Nikon Taiwan, Mitsubishi Aus/Thai, Maytag Taiwan 6.6 Cerebos Vietnam 5.3
8= 8 Vizeum Pernod Aus, Charoenphan, Tetra Pak Thai, Burberry APAC 5 TTK Healthcare In 4.4
8= 10 Universal McCann HanAll Korea, PokerStars Taiwan, Toyo Tires Thailand 7.4 4.4
10= 11 Starcom GE Indo, Raffles Company Ph, Muang Thai Insurance Thai 6.4 Century Prop Ph 4



Rank Agency Account Market
1 Lowe SGM Buick Regal China
2 DraftFCB Mengniu Dairy Group China
3 BBH Ikea Sgp, Malaysia
4 Leo Burnett NDB Bank Sri Lanka
5 Leo Burnett Pfizer Japan
6 Ogilvy Bajaj Finserv India
7 Y&R Raine & Horne Australia
8 Y&R Prince Alfred College Australia
9 Grey Orang Tua Group Indonesia
10 Ogilvy Fitness First ANZ


Rank Agency Account Market
1 OMD China Telecom China
2 MediaCom Sony Asia Pacific
3 ZenithOptimedia GAC FIAT China
4 Carat Bright Dairy & Food China
5 Starcom MediaVest General Electric Indonesia
6 Havas Media DYK China
7 Carat Yili Industrial Group China
8 Carat Champion Tiles China
9 MindShare Jaguar Land Rover Japan
10 Carat VipABC China


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