Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Ogilvy | Boehringer, Bajaj Finserv In, Fitness First ANZ, La Prairie HK | 50.7 | La Cadiere China | 49.5 |
| 2 | 2 | McCann WG | Honda Japan, Kasikorn Bank Thai, Indian Badminton League | 42.9 | Ping An Bank Cn | 41.5 |
| 3 | 3 | DDB | Global Nutri Foods, Mahindra India, Unilever Sgp, KMP Thai | 24 | Tourism Australia | 17.8 |
| 4 | 4 | Leo Burnett | Pfizer Japan, LTB Thailand, Samsung Electronics Taiwan | 16 | Proton Malaysia | 15.2 |
| 5 | 5 | Y&R | Prince Alfred College, Raine & Horne Australia, Tokyu Japan | 13.8 | – | 13.8 |
| 6 | 6 | BBDO | Siam Piwat Thai, Tourism Australia, Charoen Pokphand Thai | 11.6 | – | 11.3 |
| 7 | 7 | TBWA | Nissan Infiniti, CP Intertrade Thail Santos Group Indo | 12.3 | 365mc Korea | 10.9 |
| 8 | 9 | Saatchi & Saatchi | ANA HSBC, Huawei China, Thanachart Thai, Buick China | 10.9 | Experion India | 10.6 |
| 9 | 8 | JWT | China Auto Rental, China Unicom, GSK Hong Kong | 9.7 | Cargill India | 9.2 |
| 10 | 11 | Lowe | SGM Buick Regal China, Bel Vietnam, DOT India | 10.5 | — | 9 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent lossed | YTD totals (US$m) |
| 1 | 1 | Zenith Optimedia | Gac Fiat China, Changi Airport, Merck Regional, TOT Thai | 19.6 | Unitech India | 16.3 |
| 2 | 2 | Carat | Bright Dairy, Yili Indus, VipABC China, Century Properties Ph | 15.2 | CAG Singapore | 13.8 |
| 3 | 4 | OMD | China Telecom, Devondale Vie, Nova Medical In, Nimble Aus | 22.7 | Sony Global | 11.1 |
| 4 | 3 | MediaCom | Sony Global, bookmytable.in, 1Cover NZ, OPPO China | 12.4 | Mundipharma | 10.9 |
| 5 | 5 | Havas Media | DYK China, LG Global, DBS Singapore, Mundipharma APAC | 10.4 | Yebhi.com India | 9.5 |
| 6 | 7 | Initiative | CPA, The Athlete’s Foot Aus, Ariston China, Amazon Global | 6.1 | – | 5.8 |
| 7 | 6 | MEC | Nikon Taiwan, Mitsubishi Aus/Thai, Maytag Taiwan | 6.6 | Cerebos Vietnam | 5.3 |
| 8= | 8 | Vizeum | Pernod Aus, Charoenphan, Tetra Pak Thai, Burberry APAC | 5 | TTK Healthcare In | 4.4 |
| 8= | 10 | Universal McCann | HanAll Korea, PokerStars Taiwan, Toyo Tires Thailand | 7.4 | – | 4.4 |
| 10= | 11 | Starcom | GE Indo, Raffles Company Ph, Muang Thai Insurance Thai | 6.4 | Century Prop Ph | 4 |
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ASIA-PACIFIC TOP 10 CREATIVE WINS
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ASIA-PACIFIC TOP 10 MEDIA WINS
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