Staff Reporters
Aug 5, 2013


ASIA-PACIFIC - Ogilvy holds steady on top of the creative agency rankings, while Starcom re-enters the media top 10.


Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Boehringer, Bajaj Finserv In, Fitness First ANZ, La Prairie HK 50.7 La Cadiere China 49.5
2 2 McCann WG Honda Japan, Kasikorn Bank Thai, Indian Badminton League 42.9 Ping An Bank Cn 41.5
3 3 DDB Global Nutri Foods, Mahindra India, Unilever Sgp, KMP Thai 24 Tourism Australia 17.8
4 4 Leo Burnett Pfizer Japan, LTB Thailand, Samsung Electronics Taiwan 16 Proton Malaysia 15.2
5 5 Y&R Prince Alfred College, Raine & Horne Australia, Tokyu Japan 13.8 13.8
6 6 BBDO Siam Piwat Thai, Tourism Australia, Charoen Pokphand Thai 11.6 11.3
7 7 TBWA Nissan Infiniti, CP Intertrade Thail Santos Group Indo 12.3 365mc Korea 10.9
8 9 Saatchi & Saatchi ANA HSBC, Huawei China, Thanachart Thai, Buick China 10.9 Experion India 10.6
9 8 JWT China Auto Rental, China Unicom, GSK Hong Kong 9.7 Cargill India 9.2
10 11 Lowe SGM Buick Regal China, Bel Vietnam, DOT India 10.5 9



New rank Last rank Agency Wins Revenue gained (US$m) Recent lossed YTD totals (US$m)
1 1 Zenith Optimedia Gac Fiat China, Changi Airport, Merck Regional, TOT Thai 19.6 Unitech India 16.3
2 2 Carat Bright Dairy, Yili Indus, VipABC China, Century Properties Ph 15.2 CAG Singapore 13.8
3 4 OMD China Telecom, Devondale Vie, Nova Medical In, Nimble Aus 22.7 Sony Global 11.1
4 3 MediaCom Sony Global,, 1Cover NZ, OPPO China 12.4 Mundipharma 10.9
5 5 Havas Media DYK China, LG Global, DBS Singapore, Mundipharma APAC 10.4 India 9.5
6 7 Initiative CPA, The Athlete’s Foot Aus, Ariston China, Amazon Global 6.1 5.8
7 6 MEC Nikon Taiwan, Mitsubishi Aus/Thai, Maytag Taiwan 6.6 Cerebos Vietnam 5.3
8= 8 Vizeum Pernod Aus, Charoenphan, Tetra Pak Thai, Burberry APAC 5 TTK Healthcare In 4.4
8= 10 Universal McCann HanAll Korea, PokerStars Taiwan, Toyo Tires Thailand 7.4 4.4
10= 11 Starcom GE Indo, Raffles Company Ph, Muang Thai Insurance Thai 6.4 Century Prop Ph 4



Rank Agency Account Market
1 Lowe SGM Buick Regal China
2 DraftFCB Mengniu Dairy Group China
3 BBH Ikea Sgp, Malaysia
4 Leo Burnett NDB Bank Sri Lanka
5 Leo Burnett Pfizer Japan
6 Ogilvy Bajaj Finserv India
7 Y&R Raine & Horne Australia
8 Y&R Prince Alfred College Australia
9 Grey Orang Tua Group Indonesia
10 Ogilvy Fitness First ANZ


Rank Agency Account Market
1 OMD China Telecom China
2 MediaCom Sony Asia Pacific
3 ZenithOptimedia GAC FIAT China
4 Carat Bright Dairy & Food China
5 Starcom MediaVest General Electric Indonesia
6 Havas Media DYK China
7 Carat Yili Industrial Group China
8 Carat Champion Tiles China
9 MindShare Jaguar Land Rover Japan
10 Carat VipABC China


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