New Business League: July 2014 update

ASIA-PACIFIC - Ogilvy and Carat remain at the top as SapientNitro and Vizeum make their presence felt more strongly

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Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	1	Ogilvy	Bhartiya project, Silverhead Indo project, Casbaa project	67.2	Esai China	63.9
2	2	McCann	Ministry of Tourism India project, Quikr India, IndiaMart	56.1	AMO Jp project	51.2
3	3	DDB	VGC Brand China, Ngong Ping 360 Hong Kong	28	VW Cn (partial)	24.7
4	4	Leo Burnett	Samsung Vn project, Bonds Aus, OLX India Project	22.7	Micromax project	22.1
5	5	Y&R	Hindustan Life Care, Sevens NZ project, Tata Motors India	25.4	LG NZ project	20
6	14	SapientNitro	Citibank project, Mondelez(digital) Aus, MCM Sg project	16		16
7	7	JWT	Transport NSW, Beyondblue Aus project, La Trobe Aus	16.6	SpiceJet India	14.2
8	6	Dentsu	Honda Indo project, Esai China	12.9	Sanyo Jp project	11
9	8	Grey Group	Big Cola Indo project, GSK Sg (Horlicks&Scotts) Digital	10.9	GSK HK project	10.7
10	9	Saatchi & Saatchi	Pertamina Indo, Electrolux Thai, Garena Thai Project	8.2	Lexus Australia	7.1

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	1	Carat	Ferrero China, Magnolia Thai, Tiffany Thai	61.7	S. Union Mal	55.4
2	2	Mindshare	Bank Danamon, Bajaj, Bangkok Airways project	27.6	Pandora HK	20.5
3	3	OMD	Hua Nan Bank Tw, Kent RO India Digital, GoodTV Tw	29	PPT Thai	16.5
4	4	ZenithOptimedia	Lotte-Nestlé, Times Internet India, Honda Lawnmowers Aus	17.9	Bausch+Lomb Cn	16.3
5	5	Starcom	AIG Mal, Diageo Aus, Lazada Mal, Open House Sg	14.4	Garuda digital	12.1
6	7	Vizeum	Red Bull NZ, C&S Electric India, Burberry Thai	8.8	RAC WA(Digital) Australia	8.2
7	6	MediaCom	Sony activation, Symentac, Roche Diagnostics India	10.6	RACV Aus	8
8	8	PHD	Micara Land Php, Just Group NZ, GSK(Horlicks) India	7.1	Banana Boat Aus	6.2
9	10	MEC	Chow Sang Sang digital, Daum(search), Food Panda Tw	8.9	M’soft (B2C) Cn	5
10	9	Havas Media	Garuda(digital), Fresh Healthy Juice Php proj, Credit Suisse	9.8	Allied India	4.9

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	JWT	Transport for NSW	Australia
2	SapientNitro	Mondelez(digital)	Australia
3	SapientNitro	MCM Project	Singapore
4	Ogilvy	Bhartiya Janta Party Project	India
5	Ogilvy	Silverhead Project	Indonesia
6	Grey	GSK (Horlicks & Scotts) Digital	Singapore
7	DDB	VGC Brand	China
8	JWT	Beyondblue Project	Australia
9	JWT	La Trobe University	Australia
10	McCann WG	Quikr	India

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Carat	Ferrero	China
2	Universal McCann	Global Beauty Int’l	Hong Kong
3	Starcom	Diageo	Australia
4	Starcom	AIG	Malaysia
5	ZenithOptimedia	Lotte-Nestlé	Korea
6	Mindshare	Bank Danamon	Indonesia
7	Initiative	RAC WA	Australia
8	Havas Media	Garuda (digital)	Indonesia
9	Starcom	Lazada	Malaysia
10	MEC	National Congress Party	India

Source:

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