Staff Reporters
Sep 4, 2014

New Business League: July 2014 update

ASIA-PACIFIC - Ogilvy and Carat remain at the top as SapientNitro and Vizeum make their presence felt more strongly

New Business League: July 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Bhartiya project, Silverhead Indo project, Casbaa project 67.2 Esai China 63.9
2 2 McCann Ministry of Tourism India project, Quikr India, IndiaMart 56.1 AMO Jp project 51.2
3 3 DDB VGC Brand China, Ngong Ping 360 Hong Kong 28 VW Cn (partial) 24.7
4 4 Leo Burnett Samsung Vn project, Bonds Aus, OLX India Project 22.7 Micromax project 22.1
5 5 Y&R Hindustan Life Care, Sevens NZ project, Tata Motors India 25.4 LG NZ project 20
6 14 SapientNitro Citibank project, Mondelez(digital) Aus, MCM Sg project 16   16
7 7 JWT Transport NSW, Beyondblue Aus project, La Trobe Aus 16.6 SpiceJet India 14.2
8 6 Dentsu Honda Indo project, Esai China 12.9 Sanyo Jp project 11
9 8 Grey Group Big Cola Indo project, GSK Sg (Horlicks&Scotts) Digital 10.9 GSK HK project 10.7
10 9 Saatchi & Saatchi Pertamina Indo, Electrolux Thai, Garena Thai Project 8.2 Lexus Australia 7.1


New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat Ferrero China, Magnolia Thai, Tiffany Thai 61.7 S. Union Mal 55.4
2 2 Mindshare Bank Danamon, Bajaj, Bangkok Airways project 27.6 Pandora HK 20.5
3 3 OMD Hua Nan Bank Tw, Kent RO India Digital, GoodTV Tw 29 PPT Thai 16.5
4 4 ZenithOptimedia Lotte-Nestlé, Times Internet India, Honda Lawnmowers Aus 17.9 Bausch+Lomb Cn 16.3
5 5 Starcom AIG Mal, Diageo Aus, Lazada Mal, Open House Sg 14.4 Garuda digital 12.1
6 7 Vizeum Red Bull NZ, C&S Electric India, Burberry Thai 8.8 RAC WA(Digital) Australia 8.2
7 6 MediaCom Sony activation, Symentac, Roche Diagnostics India 10.6 RACV Aus 8
8 8 PHD Micara Land Php, Just Group NZ, GSK(Horlicks) India 7.1 Banana Boat Aus 6.2
9 10 MEC Chow Sang Sang digital, Daum(search), Food Panda Tw 8.9 M’soft (B2C) Cn 5
10 9 Havas Media Garuda(digital), Fresh Healthy Juice Php proj, Credit Suisse 9.8 Allied India 4.9


Rank Agency Account Market
1 JWT Transport for NSW Australia
2 SapientNitro Mondelez(digital) Australia
3 SapientNitro MCM Project Singapore
4 Ogilvy Bhartiya Janta Party Project India
5 Ogilvy Silverhead  Project Indonesia
6 Grey GSK (Horlicks & Scotts) Digital Singapore
7 DDB VGC Brand China
8 JWT Beyondblue Project Australia
9 JWT La Trobe University Australia
10 McCann WG Quikr India


Rank Agency Account Market
1 Carat Ferrero China
2 Universal McCann Global Beauty Int’l Hong Kong
3 Starcom Diageo Australia
4 Starcom AIG Malaysia
5 ZenithOptimedia Lotte-Nestlé Korea
6 Mindshare Bank Danamon Indonesia
7 Initiative RAC WA Australia
8 Havas Media Garuda (digital) Indonesia
9 Starcom Lazada Malaysia
10 MEC National Congress Party India


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